Module 05 · Analytics
Know every player. Decide with data.
Player intelligence built into the PLUG2WIN admin: segments, churn risk and LTV forecast on every player — refreshed daily, read-only, safe for any team member. Stop guessing where the bonus budget goes.
What you see
Three answers your BI never gives you in time.
Who is about to leave
Per-player churn probability across 7, 14 and 30-day windows — High, Medium or Low — with a named list of the players who can still be saved.
Who is worth saving first
An LTV forecast per player: expected future revenue, not yesterday’s deposits — so budget follows potential, not history.
How much is at stake
Revenue at Risk — LTV multiplied by churn — in euros, not percent. Sort by it and save the top of the list first.
Segmentation across 8 dimensions and 12 behavioural profiles — lifecycle, value tier, deposit behaviour, GGR profile and more. Any audience is a couple of clicks away, no exports.
The screens
Built for daily work, not for board slides.
The screens your retention team opens every morning.
Overview
The brand’s pulse in ten seconds: players, LTV, GGR, churn trend, and automatic anomaly alerts.
Churn — at-risk players
Risk distribution, and the named save-first list.
LTV Forecast
Top players by future value — so you spot high-LTV and high-churn together, before they are gone.
Segment Transitions
See a mass slide into “Fading” before it reaches your GGR.
First Session cohorts
Where new players leak: first session → deposit attempt → FTD → redeposit.
Whale Tracker
Your most valuable players on a dedicated screen — especially the whales whose risk is rising.
Also in the module: Segment Explorer, Player List, Gambling Profile dossier, GGR Breakdown and Model Health — with model quality audited and on display.
Analytics → action
Every insight ends in a named list.
This is where analytics stops being a report. Click any segment — high value and high churn risk, VIPs going quiet, bonus hunters draining budget — and you get the actual players behind it. From there: a targeted retention campaign, a VIP manager call, a personal offer through LiveOps. Insight to action in one step, not one quarter.
The shape of it
Every player, on every axis that matters.
One segmentation model, applied to every player in your base and refreshed daily — so the same language works in analytics, in LiveOps and on a VIP manager's call list.
8
Segment dimensions — lifecycle, value, deposit behaviour, GGR profile and more
12
Behavioural profiles, each with its own tuning
See your own players in it.
The module is live in the PLUG2WIN admin today. Book a demo — we will walk through the real dashboards and show exactly what your retention team would see on day one.